The vision for Cincy 3 0n 3 was to create an event identity with enough energy to stand on its own while remaining unmistakably connected to Be Greater With. The creative direction drew from the culture and visual environment of basketball—particularly the character of an urban blacktop court—using the organization’s existing black-and-orange palette as a natural bridge between the foundation and the event.

A custom typographic treatment gave the event its own personality, combining urban influences with a contemporary, technology-driven aesthetic. The system expanded beyond a single logo into a family of marks and graphic elements that incorporated basketball and Cincinnati references, creating a flexible toolkit for different applications. That visual language carried across event graphics, apparel, promotional merchandise, flyers, posters, and handouts distributed throughout the city. The result was an identity designed not only to promote a tournament, but to create a recognizable event brand capable of building excitement, community participation, and fundraising momentum.