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winnie real estate

Winnie Real Estate

A Fresh Take on Southern California Real Estate Branding.

Led by Scott Winnie, Winnie Real Estate serves buyers and sellers throughout Los Angeles and Pasadena. Drawing inspiration from the character and visual culture of Southern California, I developed a bold, recognizable brand identity that brings personality to a competitive real estate market. From the custom logo and visual system to signage and marketing collateral, every element was designed to give the brokerage a distinctive presence and a consistent look across every touchpoint.

client:
Winnie Real Estate
services:
Branding | Design
brand developmentbrand guidelinesbrand identitybrand strategybrandinggraphic designlogo designlogosmarketing collateralvisual identity
The vision was rooted in the visual character of Los Angeles and Pasadena, drawing inspiration from mid-century modernism and American modernist design. The concept translates that architectural influence into a graphic language of structural geometry, bold primary colors, and confident black line work—creating an identity that feels both distinctly regional and enduring.
Simplicity became a deliberate functional choice. In real estate, a brand needs to command attention and remain immediately recognizable across everything from property signage to print collateral. The bold geometry, strong contrast, and clear typography were designed for defined visibility at a distance while maintaining a refined aesthetic up close. The result is a timeless identity that balances architectural influence with practical performance, giving Winnie Real Estate a visual presence that is unmistakable, versatile, and built to last.