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2kc

2kc | Back2KC | New2KC

Connecting People, Opportunities, and Communities Through a Unified Brand Experience.

2KC is a Kansas City community and economic development initiative dedicated to strengthening connections across the region through its Back2KC and New2KC programs. Wils Design led a comprehensive rebrand and digital relaunch, creating a cohesive brand architecture, distinct visual identities, strategic campaigns, and integrated digital experiences. The result is a unified brand ecosystem designed to increase engagement, attract new audiences, and foster a stronger sense of community throughout Kansas City.
client:
2KC | Back2KC | New2KC
services:
Branding | Design | Digital | Strategy
apparel designbrand developmentbrand guidelinesbrand identitybrand messagingbrand strategybrandingcampaign strategyconsultingcontent developmentcontent developmentcreativedesigndiscoveryemail marketinggraphic designgrowth strategylogo designmarketing collateralpackage designpresentation designprocess optimizationpublication designrebrandSEO Strategystrategic planningui/ux designvisual identityweb designweb hostingwebsite developmentwebsite optimization
The vision for the 2KC rebrand was to create a visual system that represented movement, connection, and progress while giving three interconnected brands a clear and unified voice. The concept centers on the idea of a “flag”—a visual claim to a place, community, or opportunity. Each logotype uses a directional flag form, with its left-to-right orientation creating a subtle sense of forward movement and momentum.
That principle became a recurring thread throughout the identity, extending beyond the logos into the broader brand language, campaigns, digital experiences, and content. The system was designed to allow 2KC, Back2KC, and New2KC to operate as distinct initiatives while remaining visibly connected to a larger purpose. The result was a flexible community-focused identity built to support engagement, storytelling, and continued growth across Kansas City.