Kawmix Feeds

kawmix feeds

Rooted in tradition. Reimagined for what’s next. Building a stronger brand presence through thoughtful strategy, distinctive design, and meaningful digital experiences.

Kawmix Feeds is a Kansas-based animal feed, seed, and grain brand produced by Valley Feed & Supply, serving livestock producers, farmers, and animal owners throughout the region. The approach centered on revitalizing the brand through a comprehensive identity system, including a custom logo, cohesive visual language, redesigned feed packaging, and product labels. The transformation extended into a complete e-commerce experience, supported by product photography and an ongoing email marketing program designed to strengthen customer connections, increase engagement, and drive sales.

The vision for Kawmix was to transform a long-established feed brand into a recognizable and organized product system that could compete in a modern agricultural marketplace. Rather than relying on the visual language of the parent company, the new identity needed to establish Kawmix as a product brand with its own personality, recognition, and room to grow.

The custom logo was built around an abstract sunflower-inspired form, connecting the brand to Kansas and the agricultural landscape while subtly referencing the seed at the heart of the business. That idea became a foundation for a broader visual system designed around clarity and product recognition. Feed products were organized into eight animal categories, each assigned a distinct color to create an intuitive visual hierarchy across packaging and labels. The new feed sacks became a primary brand touchpoint, giving the products a stronger presence while making individual formulations easier to identify.

The identity was then extended into a purpose-built e-commerce experience, where more than 150 feed, seed, and grain products could be organized and presented through a unified digital storefront. Custom product photography reinforced the new visual standard, while a new email marketing program introduced a direct channel for promotions, product discovery, and customer engagement. The result is a scalable product identity that connects Kawmix to its agricultural roots while giving the brand the structure and tools to grow.