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smile onward

Smile Onward

Making Pediatric Dental Care Easier to Understand, Navigate, and Access.

Smile Onward is a national pediatric oral health initiative developed by APOHCO to help families make informed decisions about their children’s dental care. I created a friendly, approachable brand identity and visual system, extending the experience through marketing materials and a prototype digital platform. Combining intuitive card-based interfaces, advanced search capabilities, and interactive map navigation, the concept was designed to simplify how families discover dental providers while establishing a foundation for future web and mobile development.

client:
Smile Onward
services:
Branding | Design | Digital
brand developmentbrand guidelinesbrand identitybrand strategybrandinggraphic designlogo designlogosmarketing collateralui/ux designvisual identityweb design
The vision for Smile Onward was to make pediatric oral health feel approachable, optimistic, and easy to navigate. The identity needed to speak to children and families while maintaining the clarity and professionalism expected of a healthcare initiative. The logo captures that balance through a whimsical interpretation of a smile, creating an expressive mark that communicates happiness, confidence, and forward movement.
A deliberately vibrant color palette gives the identity an immediate visual presence, allowing it to stand out across educational campaigns, apparel, promotional materials, and digital experiences while remaining memorable over time. Strong typography provides a counterpoint to the playful character of the mark, grounding the system with a sense of credibility and structure.
That balance became especially important in the digital prototype. The platform was envisioned around card-based information, map-centric navigation, and data-rich search functionality, organizing complex location and provider information into an experience that feels intuitive for families. The identity and interface system were designed together as a scalable foundation—one capable of supporting a national education initiative today while evolving into a larger digital and mobile experience tomorrow.