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triad: launch

Triad: Launch

Creating a Bold Identity for an Experience Built Around Leadership and Ambition.

Launch is Triad’s annual national conference, bringing founders and business leaders together for an immersive experience centered on learning, networking, and entrepreneurial growth. I developed the event’s original brand identity, campaign concept, and creative direction, establishing an energetic visual language that captures the experience’s spirit while complementing Triad’s established brand. The identity extended across event collateral and promotional materials, giving Launch a recognizable presence designed to carry forward year after year.

client:
Triad: Launch
services:
Branding | Design
brand developmentbrand guidelinesbrand identitybrand strategybrandingcreativegraphic designlogo designlogosmarketing collateralvisual identity
The concept was built around the visual metaphor of a rocket preparing for liftoff—a direct representation of founders gaining momentum and moving toward their next stage of growth. The challenge was to create an event identity that felt connected to Triad while establishing enough visual energy and distinction to stand on its own.
The existing black-and-gold brand language provided a foundation of stability, trust, and strength, while an electric violet accent introduced a sense of energy, ambition, and forward movement. Classic typography and structured composition kept the identity sophisticated and established, balancing the expressive launch concept with a visual system built to feel credible and enduring. The resulting campaign identity gives a recognizable presence that can evolve annually while remaining anchored to the larger Triad brand.